With so many strong brands created on-site here at our UK HQ by our talented in-house team of illustrators and designers we want to ensure each and every one receives maximum exposure. This means attaining relevant licensing partners in categories which do not form an integral part of our core business.
We have succeeded in this to date with Born to Shop, a successful humour brand targeting females 20+. By working with such well-known names as Wedgwood, Portico and Calendar Club we were able to reach major high-street distribution channels, including Next, Boots and Tesco as well as a lucrative overseas markets – helping to build sales and the brand profile.
Our newest addition to our licensing portfolio is Pain in the Sass which already has a strong social media following. This sassy new brand has already been seen in our distribution channels in the form of greeting cards and magnets and is now making its debut into stores such as Debenhams and John Lewis via a selection of notable licensees, including Kimm & Miller with food plus gifts and Carousel Calendars with dated product.
We continue to strive to build our licensing brand portfolio.